Some major corporations that once embraced LGBTQ+ advocacy and racist DEI initiatives have recently signaled changes in their approach to the so-called “woke” movement. However, these companies continue to back events critics describe as radical indoctrination.
The 1792 Exchange, a corporate bias watchdog dedicated to restoring political neutrality in business decisions and educating lawmakers about the dangers of progressive corporate policies, has found that despite claims of reform, several major brands remain deeply involved with activist events.
For example, Ford Motor Company announced in 2024 it would undergo “reform” on the woke front. In an August 2024 memo obtained by a normalcy advocate, Ford CEO Jim Farley stated the company would focus on customer and employee care rather than “publicly commenting on polarizing issues,” end participation in the Human Rights Campaign’s Corporate Equality Index, and ensure policies “drive business results.”
Allen Mendenhall, a senior adviser for the Heritage Foundation’s American Investor Initiative, stated in June that these changes were part of a broader “market correction and cultural correction.” He added: “Businesses are increasingly rejecting pressure from activist investors and corporate bureaucracies in favor of listening to consumers and respecting longstanding moral and religious convictions. Top-down cultural engineering is losing its grip.”
Yet the 1792 Exchange reported that some companies have not abandoned their ideological leanings. Target serves as a platinum sponsor of New York City Pride this year — an event described as “a carnival-style celebration for LGBTQIA+ youth, their families, and allies.” The parade aims to “empower and educate queer youth with a variety of queer- and gender-affirming resources and activities,” including a political rally demanding protections for trans and queer youth.
Similarly, Molson Coors’ Vizzy Hard Seltzer brand acts as a “silver sponsor” of Jersey Pride, a “diamond partner” of Miami Beach Pride, and a presenting sponsor of Denver Pride — where anti-Immigration and Customs Enforcement signage was visible. T-Mobile continues to back LGBT activist events: its Fiber division is a gold-level sponsor of Phoenix Pride’s Rainbows Festival and a bronze-level sponsor of Capital City Pride in Des Moines, Iowa, while Metro by T-Mobile sponsors Philly Pride 365.
Children were observed at these events despite the presence of heavy sexual themes and imagery. Ford, Molson Coors, Target, and T-Mobile did not respond to requests for comment from Blaze News by deadline.
The 1792 Exchange emphasized that “publicly traded companies have a fiduciary responsibility to create long-term value for shareholders while remaining consistent with their publicly stated commitments and corporate values. When engaging in charitable giving or corporate sponsorships, companies should consider whether their support aligns with issues that unite rather than divide their customers, employees, and shareholders.”
